Before I actually start the implementation stage of the application I feel it relevant to firstly consider the design of its interface. I mentioned previously that for this study, MailChimp analysed over 200 million emails and from these managed to draw these specific conclusions. In light of this, I have thought up the application name ‘RE:SCOOP’, which I feel conveys the process of collecting data from all these sources and compiling them as a resource for other companies to learn from.

My main consideration with this application is to 1. how the data could be filtered and 2. how the data (currently in tabular form) could be shown visually as individual nodes.

This first design below shows the relationships between the data, whereby a visual link is constructed between similar nodes and each subject line node is given a related colour depending on their ‘open rate’ percentage. The higher the percentage, the more distinct and ‘red’ their colour.

On the left, I have considered a possible filtration facility, which would ultimately allow the user to control what data they see, and more importantly to control the data that is relevant to them. The data I have been given to work with includes 1. The open rate of each email, 2. That email’s subject line, and 3. An associated comment on that subject line concluded by the company. However, the filtering panel below also has the ability to filter by category, which I feel I should take into consideration if this application were to be used commercially. For example this application could be linked up to a central email database where the filtering process can be used to its potential with a larger amount of more unique data.

This second design shows the fourth element of information I have available to me for use in this application. This information is written by the company and concludes the year’s statistics. Even though I feel this information is very textual, I still feel it is relevant to include as part of the application as it is still a valuable resource that other companies may find very useful. This panel would ideally be kept hidden as shown in the design above, with the ability to expand only when needed.

This entry was posted on Friday, December 7th, 2007 at 1:56 pm and is filed under Studio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.